Nintendo Wii Poised to Become Consumers’ Gaming-Console Choice
The Nintendo Wii is positioned to become the consumers’ choice for next-generation gaming, as it appeals to the widely untapped casual gaming audience, according to BrandIntel’s “Top Video Game Console...
View ArticleLink between Newspaper Use during Youth and Civic Engagement in Later Life
Young people who used newspapers in school and read newspaper content aimed at teens are more likely – when they become adults – to volunteer, vote and otherwise engage in civic expression, according...
View ArticlePharmaceutical Marketers to Spend $2.2B on Online Ads in 2011
Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 – a gain of 19% over 2006 – and surpass the $1 billion mark in 2008, or a gain of 22% year over...
View ArticleTop 50 Web Rankings for August Issued; Education, Retail Sports Sites Gain
The top 10 online properties, in terms of visitors, remained unchanged in August, albeit the back-to-school season gave a boost to education sites and retail sports/outdoor sites gained traffic in...
View ArticleRADAR 94: Network Radio Reaches 233 Million Listeners per Week
Arbitron today released preliminary findings from RADAR 94, according to which 96% of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the...
View ArticleSponsored Link Ad Impressions by Industry – August 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleRadio Websites Could Offer Astute Politicians an Advantage
At a time when political candidates are looking for every edge they can find to motivate voters, radio websites could be a good place to start, according to a study conducted by The Media Audit (via...
View ArticleSocial-Network Users Enter False Personal Info to Protect Identity
Nearly two thirds (62%) of the UK’s social-networking site users say they are worried about the safety of their personal data held on those sites – and nearly one-third (31%) of users say they have...
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